How it works

From a photo on your bed to five outfits for today

FeinLens reads each piece once, then builds outfits from your own wardrobe with a plain reason for every choice. Here is what happens in between.

What it reads

When you add a photo, FeinLens finds each piece, cuts it out and describes it. These are the seven things it notes. Anything it gets wrong is one tap to fix.

What it isCategory and type: coat, oxford shirt, midi skirt, abaya, Chelsea boots.
ColoursUp to three, by name and swatch: camel, cream, navy with white stripes.
FabricWool, cotton, linen, denim, leather, silk, synthetic, or “not sure”.
WarmthLight, medium, warm or very warm.
How dressyRelaxed, smart casual, smart or formal.
Good forThe occasions it suits, from your 17.
SeasonsWhen it makes sense to wear, so summer linen rests in winter.
A camel coat, close up
Wool or polyester? Tap to answer.

How it builds an outfit

Every suggestion has to pass six rules before you see it. If a rule cannot be met from your wardrobe, the card says what is missing instead of hiding it.

1

Complete

Every outfit has a top and bottom or a one-piece, plus shoes. An outer layer joins when the weather needs it; a bag or accessory when it helps.

2

Right for the occasion

Every piece sits within the formality the occasion asks for. An interview won’t get trainers.

3

Colours that sit together

Neutrals anchor, one colour leads. Pieces that clash are never paired.

4

Dressed for the weather

The outfit’s total warmth matches the day’s range, and rain changes shoes and layers.

5

Your preferences

Styles you picked, colours and materials you avoid, modest dress if turned on.

6

Rotation

Recently worn outfits rest; pieces you haven’t worn in a while get a nudge forward.

Weather

FeinLens sorts the day’s forecast into one of six bands, and rain is a modifier on top. It uses an approximate location for the forecast and does not store it. With location off, it dresses for the season in your region.

BandTemperatureWhat changes
Hot28° and upLight, breathable pieces; no outer layer.
Warm22° to 27°Light layers; short sleeves are fine.
Mild15° to 21°A light jacket or knit for the morning.
Cool8° to 14°A coat or warm jacket over a mid-weight top.
Cold0° to 7°Warm coat, warm knit, closed shoes.
FreezingBelow 0°Very warm layers and boots.
+ Rainany bandClosed shoes, no suede, and a water-resistant layer when you have one.

What it doesn’t do

Some things we left out on purpose.

Judge your body

No body scans, no measurements, no comments about shape or size.

Sell you things

Gaps describe a piece. There are no shop links, sponsored items or ads.

Share your photos

Photos are used to catalogue your clothes and nothing else. Never sold.

Post anything

Nothing leaves the app unless you share it yourself.

Guess who you are

Gender, religion or age are never inferred from your photos. You choose your preferences.

Need perfect photos

A quick phone photo on a bed or a door is enough.

Start with five pieces tonight.

Free to start. No card needed.

Get one email when FeinLens launches

FeinLens is coming to the App Store and Google Play this winter.